The Influence of Green Innovation on the Performance of an Organization: The MediatingEffects of GHRM

Abstract

Achieving green growth objectives requires collective effort from society. As market actors, businesses have a significant impact on promoting sustainable development and environmental friendliness.  With the advent of environmentally friendly innovations, companies have been able to boost their overall efficiency.  The human resource practices that mediate interventions are investigated in this study using resource-based theory.  A total of 289 construction workers from Islamabad, Lahore, Peshawar, and Karachi participated in the cross-sectional study.  A survey of construction industry employees in Pakistan is included in the dataset.  A regression and moderated approach quantitative analysis technique was employed in the investigation.  Green innovation boosts organizational performance, according to SPSS statistics.  Green HR practices like training, performance evaluation, and employee engagement strengthen this interaction, according to the interaction analysis, which in turn supports the mediating effect on GI and OP.  To maximize the advantages of green innovation, the results have shown how crucial it is to link HR processes with sustainability goals.  This study adds to the growing body of literature on sustainable business practices and offers actionable advice to organizations that are serious about making a difference in the world via their people and business strategy.

Keywords: Organizational Performance, Green Innovation, HR Practices, Construction Industry